Thursday, December 25, 2008

Sparks (drink)


Have you heard of the drink, Sparks? I had not until I heard a news story about it. Here is what I found out about the drink:
Sparks (drink)
From Wikipedia, the free encyclopedia
Sparks was a caffeinated alcohol beverage, one of the first such beverages. Its active ingredients caffeine, taurine, ginseng and guarana were common to energy drinks; however, its additional focus on alcohol is not.

As of December 2008, at the behest of San Francisco and 13 states, distributor MillerCoors LLC is taking the caffeine out of its Sparks line of energy drinks, which list ginseng, taurine and 6 to 7 percent alcohol among its other ingredients, as well as changing its marketing campaign. (for example, http://online.wsj.com/article/SB122961216611918203.html) "We're doing it to protect the public health of our young people and to reform business practices," said S.F. City Attorney Dennis Herrera.

Its packaging states a 6% alcoholic content by volume. Its flavor is similar to standard energy drinks such as Red Bull, Monster Energy, and Rockstar, with a tart, sugary taste.

Sparks currently is available in 16oz silver cans with bright orange tops, with a "+" printed near the top and a "-" printed near the bottom, to give the can a battery-like appearance. A sugar-free "Sparks Light", version with a bright blue top, is also produced. A higher alcohol version (7%) called "Sparks Plus" is available in both 10oz and 16oz cans and has a black top.
Here are a number of links to recent news article about Sparks:

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> posted by Trevor Hammack @ 9:44 AM   0 comments links to this post

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